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The Importance of Social Media

September 13th, 2017 · No Comments

Social media can be a huge deciding factor for your potential employer.  They’re doing their research just like you’re supposed to.  With sites like Facebook, Twitter, Instagram, and LinkedIn, employers have the opportunity to peek into what isn’t on your resume.  Your social media is a book and your profile picture is your cover.  What you post and share to the world can shape an employer’s decision to hire you. Don’t believe me? conducted a survey in June of 2017 asking 2,380 hiring professionals about the presence of social media in their hiring process – and numbers are at an all time high.  In their report they state that “70% of employers use social media to screen candidates before hiring” – which is a significant jump from their 2012 survey that had results of 37%. The study is broken down further stating that 61% of employers conduct social media screening to look for verification of your qualifications, half of hiring managers are just looking to see if you have an online presence, and 24% stated that they used social media as a basis to not hire someone.  It’s not just social media they’re checking either, 69% of hiring managers are using search engines too (i.e. Google, Yahoo, and Bing).

So what does all of this information mean to you?  You can use your social media presence as an advantage to you.  Use it to show who you are and your personality.  Again, it’s a book about you.’s survey showed that 44% of employers found content that solidified their decision hire the candidate.

Obviously, you should clean your accounts up.  If you’re in question of what you should clean up, is a free resource that scans your Facebook, Instagram and Twitter for inappropriate or questionable content.  They also offer a personality assessment that only took me 5 minutes to take.  I find these assessments useful for when I can’t think of an answer to “what are your greatest strengths and weaknesses?” question.

My biggest rule of thumb is “don’t post anything that grandma would be upset to see”. So those pictures from last weekend’s house party where you’re leaning over the beer pong table should probably be cleaned up.  Be sure to read the post “What Not to Share with the World” for more tips.

For more details about the survey that was conducted by


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